We Are Google's Partner. Google has formed multiple alliances with different companies and groups, which are referred to as "partners" in general. These agreements include billions of developer partners submitting their apps to Google Play, as well as partnerships with millions of non-Google apps and websites for content distribution. In order to protect the security of their services and to spot security threats that might notify consumers that their account has been accessed, Google also depends on external partners.

Given that every organization has different capabilities, opportunities for growth, and resources at its disposal, it is imperative that every agency have a distinct strategy. But what distinguishes successful businesses is their capacity for swift and effective adaptation in a market that is constantly changing.